Dan Pallotta’s message is music to my ears. Check him out on Ted (ow.ly/iVJJS).Coming from a business background to the nonprofit world 15 years ago, I was shocked by so many of the attitudes and expectations that came with the new job. Inadequate marketing and technology support were the most surprising. And we wonder why the nonprofit sector, in general, is behind. With new technologies and data analytics, the purchase of segmented and highly-focused ad placement takes much of the risk out of those types of investments. It’s time to begin a national dialogue about how nonprofits need to operate if they are going to survive. With some important policy changes – increasing the overhead threshold and appropriate compensation levels, that just gets us turned in the right direction. There is much work to be done. How do we begin?
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